Location:- Islamabad
Responsibilities
- Running company social media advertising campaigns.
- Formulating high-quality novel written and visual content for each social media campaign.
- Building a social media presence by maintaining a solid online presence.
- Monitoring the company’s brand on social media.
- Building brand awareness by engaging relevant influencers.
- Managing our online communities to ensure respectful and appropriate engagement.
- Responding to comments on each of our accounts.
- Overseeing customer service provided via social media.
- Analyzing data to determine whether social media campaigns have achieved their objectives.
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements
- Excellent copywriting skills
- Min 2 years of experience
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Social media marketing experience.
- Experience developing social media strategies.
- Experience working with and developing a marketing plan.
- Ability to develop the right voice for each social media platform.
- Proven ability to build social media communities.
- Understanding of graphic design principles.
- Experience as a Brand Manager on social media.
- Ability to measure the success of campaigns.
